Oireachtas Joint and Select Committees
Wednesday, 15 November 2017
Select Committee on Arts, Heritage, Regional, Rural and Gaeltacht Affairs
Estimates for Public Services 2017
Vote 33 - Culture, Heritage and the Gaeltacht (Revised)
1:30 pm
Niamh Smyth (Cavan-Monaghan, Fianna Fail) | Oireachtas source
Are there any tools in place to measure the effectiveness of the money being spent by the Department on media, between RTÉ and print, as opposed to giving that money directly to the artists? That is what I am asking about. A total of €1.5 million has been spent on the media to promote Creative Ireland. How effective has that been? What tools are being used to measure that?
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