Mr. Mark Griffin:

My two kids are aged 19 and 23 years and very well educated, but I cannot remember the last time I saw them sit down to watch television. They access content online and use YouTube, Netflix, etc. Their generation is moving away from the linear model. People are more interested in television stations making decisions for them when they are 35 years old and have a home, a couple of kids and a job and do not want to make decisions themselves. With opt-out channels such as Sky, Channel 4 and Dave Ja Vu, a lot of advertising is beamed from the United Kingdom and there is a hit to the State of €50 million in the loss of advertising revenue. Through the revision of the audiovisual media service directive we are looking at introducing a levy on that advertising.