Dr. Abigail Aiken:

I will address the figure of 100,000. I have seen the billboard in question. A problem with the figure is that when one looks at the methodology of how it is calculated, it has taken the abortion ratio for Scotland between 2008 and 2012 and applied it to Northern Ireland from1967 onwards. In 1967 when abortion services first became available, not everyone rushed at once to have one. The methodology has taken a ratio from a different country that is too large and applied it to Northern Ireland. I agree that the Advertising Standards Authority upheld it, but there are many problems with the figure.