Oireachtas Joint and Select Committees

Tuesday, 3 October 2017

Joint Oireachtas Committee on Agriculture, Food and the Marine

Future of Tillage Sector in Ireland: Discussion

5:00 pm

Mr. William Lavelle:

Yes. This process is at a very early stage in distilleries. The industry is very competitive at the moment. We are seeing a lot of innovation on the whiskey side. We are aware that a number of distilleries are beginning to look at organic and non-genetically modified whiskey. It remains to be seen whether they will succeed, or whether these products will take off. We know there is a tentative interest in this area. A number of distilleries are developing brands along these lines.

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