Mr. Bill Malone:

If we look at the amount of TV3 current affairs output it is actually quite impressive. "The Tonight Show" is on at 11 p.m. We will have new shows coming up with David McWilliams and Sarah McInerney and we will also have a true lives documentary strand. The strategy now is to invest in Irish home-produced content. Today there will be nine and a half hours of home-produced content on TV3. We have some great international acquisitions but we are leveraging the big ratings they bring in order to drive viewers to Irish produced programming. Programming produced in Ireland is our unique selling point, USP. It is what makes us unique. It rates the most and is of huge importance to us. The strategy is to develop quality, home produced programming, new talent, new voices, Irish stories, Irish voices and Irish produced content. This is key to what we do, as seen in the successful last 12 months, and into the future.