Ms Jane McGarrigle:

Unfortunately, we cannot do that and analytics do not allow us to distinguish between a parent and a teacher. We have email databases on which we have audiences broken down into parents, teachers, principals, young people and so on. Unfortunately, Google Analytics does not allow us to get into that aspect.

There was a question about content for younger Internet users. We have advice and information articles on our website. We engage in a lot of digital marketing and online promotion to ensure other parents know who we are. Most of our audience find us through a simple search. For example, many parents just want to know how they can switch something off or about a new feature in an application. In that way parents find us online as we help to answer such queries. There is a range of ways in which we try to target parents.