Mr. Liam McLoughlin:

The advert came out in August, which is a low news period and it received a lot of profile. There was no malintent behind the story. There was no offence intended. It was about telling a story and I would not take it out of context or believe there was any malintent behind it. Having reviewed it myself the norm nowadays on social media is that people like to understand other people's different experiences. There was an attempt here to tell a story, as we had done in many different examples. It was not done with any malintent at all.