Colm Brophy (Dublin South West, Fine Gael) | Oireachtas source

It is not an education process. These people know full well when they pay €50. Let us suppose a householder gets three quotes. One is for €250, a second is for €350 and then another person comes in with a quote of €50. They know full well what they are doing. My apologies, Chairman, for coming back in but this is the point I was making. We created a pricing structure that made people feel excluded. As a result, they stopped caring. I do not know exactly how we address this.

The first time I met Ms O'Brien at a committee meeting we were dealing with water. Ms O'Brien knows where I am coming from on this question. There are people who feel that nothing should be paid for and they should be able to do it. On the other hand, we need to be careful if we are creating structures around cost that make sections of society feel that it is so expensive for them to the extent that they simply opt out of any responsible behaviour. Sometimes that point is missed in the argument.