Dr. Brian Hughes:

It is a fascinating one. People ask, with broadband and instant communication, what happens to distance decay and the need for proximity. It seems looking another in the face, eyeball to eyeball, where a person can actually discern the human language and the mannerisms or whatever else is a hugely important factor in negotiating and in terms of building team work, trust and all the rest of it. That might not be there to the same extent if operating over a long distance or using the benefits of broadband. Therefore, the exchange of ideas that comes about from being in coffee shops, at business meetings or whatever else is hugely important in this respect. That again is why, with technology and information, which we are all having to work with, despite our age or whatever, we are learning from each other all the time. This in turn is increasing our confidence and our ability to do business, take on board new ideas, play a better game, help my golf swing or whatever the case may be. We are students all our lives and proximity is hugely important in that context.