Mr. John Callinan:

As I said in my opening remarks, this is inevitably where the pivot of attention is moving to from the Government's point of view. It is not a one day moment. It is an ongoing process that is gradually building up. A number of measures have already been introduced in last year's budget, and it was made clear that would be the first of a sequence. The Government has said it will publish a comprehensive approach to this in the coming weeks. There are specific actions happening through the various agencies the Deputy mentioned and others, including An Bord Bia. It does not lend itself to a simple big bang on day one, but measures are being prepared right across the economic agencies and Departments. Some of them have already been rolled out.

I will ask my colleague, Ms Mulligan, from the Department of Jobs, Enterprise and Innovation, to say a little bit more about what is happening.