Oireachtas Joint and Select Committees
Thursday, 4 May 2017
Public Accounts Committee
Bord na gCon: Financial Statements 2015
9:00 am
Mr. Colin Walsh:
As mentioned by the CEO, we produce annual marketing plans. By way of information those plans are linked to the trading budgets of individual business units, for which clear objectives and strategies are set. We break down our customer base by customer type, by month and we track very carefully. We have monthly support and activation plans, which include radio advertising, and a full suite of digital activity to support those plans. In terms of strategy, the focus is, as it has been for the past two years, on increasing awareness around attendance, tote and food and beverage revenue across the stadium network. This is driven by direct and targeted sales and marketing activity across individual stadium brands and the Go Greyhound Racing brand. In response to the Deputy's question, the growth target for this year is in the region of 2% across the IGB stadium network.
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