Marie Louise O'Donnell (Independent) | Oireachtas source

It is a very important point because it will not just happen with a marketing manager. One must sit and think of really creative, imaginative and evocative ways to invite one's own people in and make it a place where they go or think of as a place to be or to engage with. That takes passion and a lot of imagination and thought. It is very exciting because the gallery is asking its own people, not tourists, and wants to make it alive for them.