Kevin O'Keeffe (Cork East, Fianna Fail) | Oireachtas source

From my experience of being on local authorities, they are good at finding money in times of need and when trying to balance budgets. However, it might create a better incentive. Up to a couple of years ago the local development companies were very good for tourism projects. The Wild Atlantic Way is up and running. It is a set line along the coast, whereas it is an ad hoc promotion with Ireland's Ancient East and the lakelands to indicate that when one lands in the country one starts in Kilkenny and proceeds to Wexford and Wicklow. It is still left to the individual local authorities to promote their counties. We could do more directly for them. Obviously, Fáilte Ireland is a brand name on a national basis, whereas local authorities work in the local areas.