Mr. John Farrell:

There are a number of different options, but I will explain two options. One option is that the app is attached to the phone only. It would be on the phone as an ordinary app would be at the moment. It is on all of the time. When one drives or goes above walking speed, it starts to work straight away. It takes measurements. It basically works on inertia. If one goes around a corner, the phone knows that one has gone around the corner very fast. It knows if a driver brakes very hard or accelerates. It is location-based, so it knows if the driver is speeding in an area. What is very relevant is that it knows if the driver has manually used the phone. If the driver picks up the phone to look at a text, it knows that has been done and it reports on that.

If the driver does any of those negative things, the driver gets minus points. It is worked on a points basis. The driver is trying to get his or her points up rather than seeing them go down. If the driver does not use the phone, leaves it sitting in the glove box of the car for the duration and drives safely within the speed limit with no rapid acceleration away from traffic lights or roundabouts and no rapid braking, it will measure that and the points will increase. Over a period of time, the driver will get better. The driver can start off with ten or 20 faults.

Those faults would be shown in the evening and the following day the driver will think about them and have fewer faults. Over time the driver will look at this. Most modern cars have an arrow to tell the driver to change up or down gear. It is simple but it makes the driver more fuel efficient. The app is pretty much the same idea.

The second option is to have a plug-in unit in the car that goes into the socket where the mechanic plugs in his computer. That links with Bluetooth to the driver's phone. It does the same thing but is much more expensive and a bit unwieldy. We believe the simpler we can make it the more attractive it becomes. Everybody who has a smartphone has some shape or form of app on it.