David Cullinane (Waterford, Sinn Fein) | Oireachtas source

PLI's head of sales is quoted as saying that it will invest €3 million in Star Store. He stated: "The impulse element of the tickets is such a big draw. When they're positioned right, they're talking directly to the customer." He said that the objective of the Star Store programme was to drive sales through growth and profitability in stores by making the national lottery agent central to its success, and that the programme was based on a number of key strategic areas in-store: equipment positioning; product range; availability; display and merchandising standards; promotion; and execution. This company is marketing the products and giving advice to retailers on how they can push sales. There is a significant gambling problem in the State. If the regulator's job is to protect the customer, what oversight role has Mr. Sloyan in respect of what Star Store does?