Brendan Griffin (Kerry, Fine Gael) | Oireachtas source

Yes, this is about the casualty figures. Since it is newsworthy, we could work with the media to generate awareness and have a theme for each month. This would enable us to highlight the areas we need to address like seat-belt wearing and speed issues. They could get extra coverage, not only on the designated days of the year but at the start of every month.

We run the risk of losing impact if we over-repeat a message. Let us suppose something was done on the first day of every month. We could call it the safety first campaign. The figures for the previous month could be released and the theme for the forthcoming month could be released. The emphasis would be put on these things. We need to get the message into the public psyche. Is that something on which the Department might liaise with the RSA?