Michael D'Arcy (Wexford, Fine Gael) | Oireachtas source

Mr. Power is welcome to the committee. Is he aware of any analysis or research that has been done on brand loyalty among the British public? There has been a strong cheap food policy in the United Kingdom for a long time but the British are used to the taste of the Irish food products that they have been consuming for whatever number of years. If such research has not been concluded, it would be important to know the extent to which there is brand loyalty among the British public towards the products they know and are used to, whether that would involve Bord Bia, the multinationals, Glanbia or the Kerry Group. It would be good if some analysis were done to explore what could be done to hold on to market share beyond price considerations. It is not all about price. There is a large middle class market in the United Kingdom who do not shop in Iceland, the supermarket store that sells frozen goods. It is important we try to put some information on the table to ensure we can go down a route that will hold our shelf space, which would be of huge benefit to Irish farmers.