Oireachtas Joint and Select Committees

Thursday, 24 November 2016

Joint Oireachtas Committee on Finance, Public Expenditure and Reform, and Taoiseach

Banking Sector in Ireland: Allied Irish Banks

9:30 am

Mr. Bernard Byrne:

The point is that there are different offers in the marketplace at this point in time and we have facilitated to the extent that we can a frictionless switching cost between products so that if people want to switch, they can. We cannot implement a back book price change and not implement a front book price change in EBS. Neither can we do the reverse. We have an EBS brand offer which is based on a cashback and a better SVR. We have implemented three price cuts in respect of this in the marketplace which is appealing to certain customers.

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