Brendan Griffin (Kerry, Fine Gael) | Oireachtas source

I wish to note Mr. Gallagher's comments on the investment in destination marketing and production. The figure is serious. There might have been more investment had results not been so good over the past number of years. The topic stood out in terms of the presentations made here.

What ideas do the witnesses have for winter tourism? I come from County Kerry so I know that in parts of the county, excluding Killarney, tourism ceases for the months of October to April. There is great capacity to improve tourism during these months. What can we do about tourism at such times? Can we do more from an ethics point of view? Can we do more to market Ireland internationally as a destination for winter tourism? Kerry has spectacular scenery in the wintertime. Standing on Slea Head looking at the Atlantic Ocean in January is more invigorating and exciting than in July. The view is spectacular and amazing. Also, in winter one has quiet pubs. One can see more of the real Ireland in the off-season than in peak season. Can we do more to create employment all year around and sustainable industries in the off-peak season?

Rural pubs form an important part of the tourism product. Are the witnesses concerned about them? A lot of quiet Irish pubs seem to be struggling, particularly the ones that do not provide food and simply sell cheese and onion crisps and Pink Snack bars. Such pubs do not benefit from the 9% rate of VAT. I would like to hear the views of the witnesses on the matter.

Does Tourism Ireland plan to invite President-elect Trump to Ireland? A high-profile visit would boost the US market. I share the concerns that have been expressed about the potential volatility of the US dollar. I call on Mr. Gibbons to commence.