Mr. John McGrane:

It is understandable that we view the matter in terms of losing our indigenous companies, but we can save the Irish part of the business if we help part of it to be stronger in the UK. If it does not take a strategic action like opening up some of its business, it may lose the rest of the business.

I will touch on Senator Reilly's question. There is an opportunity, as many UK companies need to get a base inside the EU. Some of our businesses have to save themselves by putting some of their operations inside the UK and, in compensation, there is tremendous opportunity for Ireland to be the next best EU alternative for UK-based businesses.

To add to the points made by others on tourism, Tourism Ireland is an all-island body. We need to consider some of those structures born of the peace process and how they stand in a Brexited context. In the meantime, they do excellent work. There are one island, two countries and three tourism agencies. Ireland's Wild Atlantic Way has worked well and runs all the way up the west coast. Ireland's Ancient East seems to expect that, while the vikings did not stop at the Border, the tourists would. We might consider what we are trying to do in that regard.

On a serious note, there are still plenty of English tourists coming to Ireland. Center Parcs is opening a 1,000-job resort park in County Longford that no Irish business was going to open. It is still intent on building that business to bring English tourists to Ireland over the long term. We have plenty to offer. We just need to work smarter and sell not on price, but on this island's unique experience.