Mr. Colin Walsh:

As the Deputy says, there is a distinct racing audience and there is the leisure audience. Over the course of the recession the number of owners has halved effectively. That then has a knock-on effect in terms of the economic performance of the tracks because they are the people who come more frequently. Earlier the CEO alluded to the fact that she has had a consultative document in terms of how the organisation is going to increase the number of owners. Through that there will be the direct engagement on strategy to people in terms of increasing ownership and also then endeavouring to bring those who have moved out of the industry back into it.

I suppose in terms of those who have moved out, one has those who may have an older age profile. One also has people who have been affected by the recession and who have emigrated. So it is quite a mix of people who will have left. As part of that process there would be direct engagement in terms of how one expands the base of owners which in turn pump-primes the supply chain. It would help the trainers, help the breeding because one has more owners, more demand for dogs. That is a critical part of it which is being worked on at the moment.