Mr. Michael Walsh:

I suppose, to put it in today's, you know, kind of, contemporary world, because, you know, there is this image and aura around the managing director or the former managing director, which is probably hard to relate to at a certain level, but, you know, if you think of him almost as being the Michael O'Leary of the day, you know, both of them very entrepreneurial, very driven, very focused, very much, kind of, building an organisation from scratch, not necessarily cuddly people but, you know, very strong people, very focused ... so I would have said that he was absolutely the face of the society which was valuable from the society's point of view. It built up the perception of the society, its importance, and, you know, all of the coverage that the society got because of his, sort of, image or aura was all effectively beneficial.