Mr. Joe O'Reilly:

I suppose that what I'm referring to there is a general comment, it's not just specific to ourselves. What I'm referring to there is that any business is only as good as the ... understanding the market, and in order to understand the market, you have to have done your research. And that research then forms the basis of what your business model will be. So I think what I'm referring to there is that there's no point in building shopping centres where the demand isn't required. There's no point in building houses where they're not required. So, you know, I suppose I'm being a little bit arrogant there in the sense of saying, well listen, our business model has always been based in Dublin, it's where we .. where it's the largest population, and it's along that lines, yes.