Mr. Liam O'Reilly:

But just ... just to be clear, the whole idea of new products, etc., was a consumer issue and the consumer people felt that there was a need for making sure that if there was innovative products, they should be made available to people, but they also said that there needed to be an affordability, and not alone that but there was a code which said that you will be sanctioned if you mis-sell a product.