Mr. Lorcan O'Connor:

We have a limited social media presence in that our Back on Track campaign has a Facebook page. What we have really done is a great deal of electronic or online advertising. We have had over 4 million page views on our website and almost 500,000 individual website visits. We have had online advertising in terms of video on demand and advertising on thejournal.ie, independent.ie, rte.ieand similar websites. We have been tracking the follow through as a result of those advertising placements and whether we are gaining traction. Certainly, we will use that feedback in anything we do in the autumn.