Mr. David Byrne:

Under Ireland's international education strategy 2010-2015, Enterprise Ireland manages the Education in Ireland brand. The brand was established in 2011 as an overarching brand for all of the colleges and institutes of technology. They travel on our education-related missions and various trade missions under that brand. They work collaboratively. There is a difference in terms of contribution to the brand by way of marketing, marketing collateral and support. It is fair to say that the colleges are more adept at undertaking that marketing. They are better resourced generally than the institutes of technology and that is reflected in the level of traction they achieve.

That said, there are institutes of technology that secure significant business in terms of overseas students from not only the Asia-Pac region but ASEAN countries in particular. Enterprise Ireland has the responsibility under that strategy and the Education in Ireland brand for the development of the international offering, the international strategic partnership arrangements and the promotion and collaboration for the development of sales and marketing capabilities for the education offering.

We have a comprehensive offer. There is a single unified website - educationinireland.com- which is a stand-alone facility that provides access and support for current students, future student enrolments, agents and other service providers to the education services in and from Ireland. We work across a number of fairs, particularly in the Asian and ASEAN region across the Star Education Fairs. We recently returned from a Star Education Fair in Malaysia and will participate for the first time in the Star Education in Fair in Indonesia later this year. If we compare the 2013 results to those of 2010, we can see that there has been a 36% growth in revenue from overseas students from the Asia-Pacific region.