Oireachtas Joint and Select Committees

Wednesday, 27 May 2015

Joint Oireachtas Committee on Foreign Affairs and Trade

Trade between Ireland and ASEAN Countries (Resumed): Enterprise Ireland

10:00 am

Mr. Kevin Sherry:

I have mentioned resilience. There are companies that try and do not succeed. Sometimes it is because of the actions they have taken and sometimes it is because the market has changed. While it is painful, one of the best forms of learning for those companies is failure. What Enterprise Ireland tries to do with those companies is to help them to be successful next time around. They are a very important part of our network in terms of connecting with other companies that want to go abroad because it is as important to learn from failure as it is to learn from success. Other companies that want to go out into the marketplace can learn a lot from the advice from those companies about what they tried and what did or did not work. For the companies that we work with, one of the key things is that they are prepared when they go out into the marketplace. That is why we have a high growth markets team here in Dublin so they can get direct market advice from people here in Ireland about what they can expect in the marketplace. We have Japanese, Chinese and Russian nationals in that team in Ireland who have been working with us for many years and who can talk directly about their experience, not just of operating in the market but also the culture within the market.

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