Oireachtas Joint and Select Committees
Wednesday, 27 May 2015
Joint Oireachtas Committee on Foreign Affairs and Trade
Trade between Ireland and ASEAN Countries (Resumed): Enterprise Ireland
10:00 am
Mr. Kevin Sherry:
Deputy Durkan asked about our office network in the Asia Pacific region and our office in Malaysia. We regularly review the location of our overseas offices and the way that we operate. It is important for us that when we operate in an overseas market we are able to respond to the specific needs of clients. Most of the companies that we work with target the ASEAN region as a region as opposed to targeting individual countries. They are also focused on specific sectors, such as financial services, telecommunications, and international education. The food area is the responsibility of our colleagues in Bord Bia.
The majority of Enterprise Ireland's client's business in Malaysia is in international education. We used to have a one-person office in Kuala Lumpur in Malaysia and we also had one person in Singapore. We decided to consolidate our resources in Singapore with an office of six people, so we expanded our resources there. In Malaysia, there is one person working full-time in the international education area. In the other cases, we have aligned our staff in those offices to have specific sector expertise. With the exception of the manager of the office, all of the staff are locally recruited and have specific domain expertise.
The Deputy asked about Indonesia and Thailand. One member of our team in the Singapore office is an Indonesian national and she, in fact, spends some of her time in Indonesia and provides advice and expertise to clients on the market in Indonesia. The level of business and client demand for Indonesia and Thailand at the moment does not justify Enterprise Ireland having a full-time office in either of those countries. We work very closely with the embassies and the Department of Foreign Affairs and Trade, but co-located with them in Singapore. We work very closely with the teams there. It is something that we keep under constant review. In the last couple of years, we have opened new offices and have realigned some of our resources and changed the way that we operate. We have expanded our pathfinder trade consultant network substantially. In recent times we have opened new offices in Austin in Texas, Perth, and Abu Dhabi. That is a constantly changing environment and we have to operate like that in order to respond to the changing needs of our clients. In the case of the Asia Pacific and ASEAN regions we have deployed more resources there proportionally than the exports currently justify and that is in recognition of the fact that we need to deploy more resources in order to assist companies to build for the future.
There are two tracks for us. The first is to help companies sustain and build exports in markets where they currently have a footprint, such as in more developed markets, and the other aspect is to build and develop exports in those more developing high growth markets, which is why we set a higher target for those markets.
I have mentioned the importance of Malaysia to the education sector abroad. I have also mentioned the new diaspora. We have two agendas in terms of the international education area. The first is that it is obviously a very important business. There are over 32,000 international students studying full-time in Ireland, so it is a very important part of the third level sector in Ireland. The people who come to Ireland to be educated are, effectively, the ambassadors of the future for Ireland in the countries they come from and are important commercial links for us. That is why it is so important, as Deputy Crowe has asked, that we build and continue to build links with those individuals in the marketplace.
We work closely with the Irish Exporters Association. We are part of and have part funded their Asia Trade Forum. We have close links with the chambers of commerce in those international markets, the strongest of which is the chamber of commerce in Singapore. Does Mr. Byrne wish to explain that?
No comments