Mr. Richie Boucher:

But the concept of a hero ... actually I don't know whether it was chosen. The concept of a hero product is products you market strongly. My reading of the documentation provided ... other document provided to the committee has pointed out that the vast focus was on a lower LTV mortgage but that the 100% was part of it. In terms of the question of franchise, banks and any company will always try and protect its franchise. I am on the record, in my role as chief executive of the bank, is that we will not follow some business models. They might prove to be correct but we will not follow some pricing and other business models. We have competitors who give away product for free, I don't believe that's a sustainable business model. We might lose market share, we might lose customers over those decisions. Those decisions might be right or might be wrong but I don't believe that a franchise argument should override a sustainability or viability argument.