Ciarán Lynch (Cork South Central, Labour) | Oireachtas source

Yes. And yes I ... just to let it come on the screen there as well. And it says ... this is a projection of what success will look like in 2007. The presentation is being made in 2004 as we've already discussed. "Sales Culture firmly embedded-profitable market share growth." Now, this ... can you elaborate on what that target actually means? The ... coming back to earlier questions this morning, does this mean chasing the market, does it mean that we're going to adopt a model to reflect what's happening in the wider market, Danske Bank and other banks you mentioned at the moment, earlier this morning, we spoke about Ulster Bank and the introduction of 100% mortgages ... is this about Bank of Ireland reshaping itself to deal, what was then, the existing market norm?