Mr. Brian Dalton:

Intellectual property is crucial to the future of the Irish creative sector. I will put it in context. Sky, for example, takes over €600 million out of Ireland in subscriptions. I think it announced the other day that its profits between the UK and Ireland were over €1 billion. Between 30% and 40% of the content that Irish people are watching on the Sky platform is made by Irish broadcasters. Sky pays billions for sports rights. We are simply looking for fair play. The lion's share of this money would go back into the independent sector. It is a win-win because the more Irish content we create, the more the virtuous cycle is continued. The market is moving because it is so open as an economy. Advertising is so fragmented because there are so many players in it. We are giving away the economic value of content that is not protected in law, based on intellectual property. In turn, we are damaging the Irish creative economy.