Ms Fiona Gilligan:

On gaming, part of the research we found in the development of the sleep message was that almost 50% of nine year old children have a television, tablet or some form of game in their bedrooms. The message we are currently playing shows a child who goes to bed at night but has a game in his or her hand. His or her shadow is thrown onto the wall and one can see his or her girth increasing as he or she increases in age and continues to play a Nintendo or watch television. We are suggesting that parents make the bedroom a game-free zone and charge all screens in another room. It is quite a critical message and some of the pieces we have heard to date indicate that people are delighted to have this evidence because they need it to tell their children to get screens out of the room. Parents are quite happy to have a strong message.

On the incentive end of things, I have heard that insurance companies are starting to consider that. It would be a positive way of doing it.