Mr. Pól Ó Gallchóir:

Apart from the use of the Irish language, we will make every effort to maximise our audience and to welcome people to TG4. We will do this by being a strong visual channel and by subtitling most of the content. In those ways we try to maximise our audience and try to create a bilingual society and normalise the use of the Irish language.

I accept the points made in regard to emigrants and the United States. Recently we did a lovely programme on the tunnel tigers, those who spent years in the tunnels in London and elsewhere in Britain. Also, a production company in Carna, Sónta, did a four part series, "GAA USA" on the history of the GAA in the United States, which covered from before the GAA was established to the present day and looked at its future there. Another nostalgic programme was made by Bob Quinn from Connemara, a lovely programme on the Galtymore ballroom.

One of the reasons we have managed to touch base with rural and other parts of Ireland is that we are a publisher broadcaster. Therefore, we take most of our programmes from companies that are mostly based in their own localities and which mirror their own society. In a sense, we have approximately 100 small companies scattered and dotted throughout Ireland supplying programmes and mirroring Irish life of days gone by and present day Ireland.