Mr. Gerry O'Regan:

If I could answer that question about what people want to hear and what they need to hear, it is obvious that the answer is an amalgam of both. The ultimate test is whether people actually read the relevant material. It actually comes down to what it is they want to read. Market research surveys have been carried out by various media organisations since time immemorial in the interests of trying to find an answer to the question of what exactly it is that people want. Ergo, it is very simple: one just produces a newspaper in which one gives people precisely what they ask for. No more than is the case in politics, the variable of the human condition is profound.