Mr. Michael Doorly:

In the period we are discussing, the economy was buoyant and growing, and people were buying newspapers, among other consumables. There was great interest in jobs, property, motoring and travel. Newspaper purchases were solid. We have to get into technology such as smartphones and the like, as since that time some structural change has been taking place. People, and particularly the younger generation, are moving from the printed product to their phones. That is the reality.