Ciarán Lynch (Cork South Central, Labour) | Oireachtas source

I thank the witnesses. There is another question, maybe specifically for Mr. Doorly. It concerns the way advertising works in newspapers. Studies will show that in an upturn in the economy there is an explosion in advertising and as the economy then contracts advertising dries up very quickly. This is a dynamic that indicates that the economy is running very fast, and that speed is certainly measurable in the way advertising grows ahead of it. Have any studies been done by INM into this dynamic?