Mr. Donall O'Keeffe:

It should be by category, including stout, ale, lager, cider, as well as the main spirit categories of vodka, gin and whiskey, red and white wine, rosé and sparkling wine. It would also take in pub measures of pint, half pint and glass. It would indicate grammes of alcohol, calorie count and a standard warning label. If we were to get into individual brands, we would have to give some of the bigger pubs up and down the country a booklet that would be completely disregarded by everybody as the information provided would be overwhelming. People must understand that in the case of stout, it would be X; in the case of lager, Y; and in the case of spirits, Z with respect to both grammes and calorie count. We have no issue with providing information which is straightforward, but it must be uniformly applied. If there was a mandatory format for the display of information, agreed by the Department of Health, it would be the most effective way to do it.