Oireachtas Joint and Select Committees
Thursday, 26 March 2015
Joint Oireachtas Committee on Health and Children
General Scheme of Public Health (Alcohol) Bill 2015: Discussion (Resumed)
9:30 am
Mr. Ross Mac MathĂșna:
It is an independent group of people who are independent of the industry. Occasionally I hear members complain because advertisements they wish to use are rejected by CopyClear. That is good, as it means it is doing its job, which we welcome. That process is unique to Ireland. One cannot have an advertisement on television, radio or in a magazine without having a clearance number, which means it must be pre-vetted.
There was a comment about social media, digital advertising and advertising online. The industry would welcome regulation in that space. It is a place to which young people, in particular, are migrating. They are online a great deal; for example, they spend much more time online than they do watching television. All of us present probably watch television, but young people consume media in a very different way. They are either online or watching television programmes that are delayed or on demand. We would welcome legislation in that regard.
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