Oireachtas Joint and Select Committees

Thursday, 26 March 2015

Joint Oireachtas Committee on Health and Children

General Scheme of Public Health (Alcohol) Bill 2015: Discussion (Resumed)

9:30 am

Mr. Ross Mac MathĂșna:

The question is how one would do it. Price would be one element. We have a view that there should be a ban on below cost selling of product. As we said, the consumption figures for the past 15 or 20 years show marked declines. There are up and down periods, but overall the trend is down. In that time there has been a great deal of advertising. As there is much competition, sales of individual brands will grow or contract from time to time based on this, but the overall market is declining. Our view is that we welcome the intention to move the voluntary codes to a statutory basis. It is welcome that sanctions will be put in place for those who step outside the codes.

With regard to CopyClear, an independent group-----

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