Mr. Ed Mulhall:

I will comment although it is not my area. Programmes, and particularly lifestyle programmes, also reflect - I think it would be wrong to pretend otherwise - what people are watching. Particularly in a schedule, one is looking for a mix of programming. Therefore, if a house buyers' programme or a house improvement programme is not being watched and is not going to be renewed, it is sitting beside consumer programming, "Check-Up" and that sort of programming, which falls within, and would be commissioned from, the same area.

While we are on it, and I am sure it will come up again, it is important to distinguish between the programmes. There was a list of programmes and they are different. There are ones that one could certainly say are boom programmes - at least, I would say they are boom programmes - like "House Hunters in the Sun" and there are other ones that are house improvement programmes. There was a deliberate editorial policy to shift from one to another in 2006 and 2007.