Mr. Paul Mulligan:

Was there growth in the property sector? Yes. Was there growth in the financial sector? Yes there was, although most of the financial advertising at the time, when I look back, tended to be of a corporate nature rather than specifically about house buying or house purchase, although there would have been mortgage advertising as well. The degree to which broadcast media benefitted any way directly from the property boom is certainly exaggerated. When one looks at the major advertising categories at the time in the broadcast media, the main product categories at the time were things like food, retailers, toiletries and cosmetics, generally fast-moving consumer goods. The medium itself is not deemed to be as suitable for property-related advertising; we do not do supplements.