Ms Maeve Donovan:

This was for very good reasons. A significant proportion of those who read The Irish Timesare businesspeople and property investors. Advertising chases its most relevant audience. That is why we have such a strong showing for property. One of the factors with regard to the low percentage that some of the other titles have given the committee is down to the mix of revenue they carry. In the case of the Irish Independentand the Sunday Independent, one will see page after page of advertising for supermarkets. One will not see that in The Irish Times. Proportionality, the mix is different. Recruitment would also be important to The Irish Times.