Ms Maeve Donovan:

Entirely, because it should be remembered that what we were buying was the migration. Our expectation was that as the business moved steadily out of print and into digital, it was critical for us to have a position there. I will give the Deputy an example that might be of use in setting this in context, specifically about the pace of change. There is an article in this morning's edition of The Irish Timesbusiness pages that the Deputy might want to have a look at. It says that in the past 12 months, €1 of every €3 spent on digital has been spent on mobile. For a business like myhome.ie, if there were no mobile platform, that money would be going ever faster. It comes back to this issue that we must position ourselves with future technology if we are to protect The Irish Timesfor the long haul, and that, fundamentally, is what myhome.iedoes and will do long into the future.