Mr. Tom Murphy:

It would not be unusual for an advertiser to be unhappy. They may be unhappy with the position of the advertisement in the newspaper, they may be unhappy with wording of it, they may be unhappy with some editorial coverage relating to it, they may be unhappy that they did not get an adequate or appropriate response to the advert or they did not get the price they sought. It may be the case that they would threaten to withdraw their advertising. I come back to my earlier point that people typically do not advertise for the newspaper's benefit. They advertise for their own benefit, a mutually beneficial transaction.