Oireachtas Joint and Select Committees

Wednesday, 25 March 2015

Committee of Inquiry into the Banking Crisis

Context Phase

Mr. Harry Browne:

In media studies, the question of what is the effect of certain kinds of coverage is a very controversial area. There is no sense in which scholars accept the notion that if one injects a 48-page property supplement into the blood stream of the readers they are all going to turn into mad property buyers. There is nothing as straightforward as that. There is no question that the property supplement was itself seen as an index of the boom, as was the case in regard to the recruitment supplements. It is impossible to gauge precisely the effects of the journalism. It would be ridiculous to suggest it had no effect whatsoever. It was a huge part of the cultural manifestation and cultural conversation that happened that had deeper structural economic roots.

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