Dr. Julien Mercille:

One just has to pick up a property supplement and read the pieces. Frankly, when I started doing so I was not even sure if it was a commercial advertisement or if it was meant to be a real article. One cannot really tell the difference and that happens almost every day. A week or so ago one of the headlines on the front page of the online version of The Irish Timeswas, "This mansion has added a new bathroom". That was the news. Yes, it does influence. It meshes with advertising and reporting. In other words, if I had to write an advertisement I would not write it very differently from the actual article that appeared in the supplements, for example.