Mr. Barry Dooley:

Yes, inasmuch as possible within our remit. We monitor digital media and we do not give approval to any digital media advertising if it is not code-compliant. It does not get a clearance number and it does not get approved. A great number of submissions are dealt with every Tuesday and Thursday and many are not approved.

I hope I have answered most of the questions from members. If I may, I will take one minute to tell the committee about the Deloitte research study which is very important. Deputy Mary Mitchell O'Connor mentioned the Association of Advertisers in Ireland, AAI, doing our best to represent the advertisers. That is my role as the chief executive officer of the AAI - to promote and defend the reasonable freedom to advertise. The industry commissioned a large-scale research study into the impact of advertising in the economy. I draw the Deputy's attention to key facts from the report. The findings are based on rigorous and complex analysis conducted by Deloitte, which involved building an econometric model across 18 countries and 15 years of data to isolate the role of advertising. The report contains very important facts such as the €938 million spent on advertising in 2012 which resulted in a €5.3 billion return to the economy. Advertising supports 30,000 jobs, 38% of all revenue to Irish media comes from advertising, and so on.