Mr. Barry Dooley:

The copy clearance committee. If a script is suitable to be produced, it is stamped by the copy clearer and given a unique identity number in order that the agency and the alcohol brand can use the unique identity number and make the advertisement. They have to show that advertisement to CopyClear when it is made which will then give it another stamp of approval and a unique identity number. The media co-operate with this process. Therefore, no advertising for any alcohol brand whatsoever will appear in media unless it has a Copy Clear identity number. That system works. It has been working for 12 years and proof of that is zero complaints upheld in the past two years.