Oireachtas Joint and Select Committees

Wednesday, 11 March 2015

Joint Oireachtas Committee on Finance, Public Expenditure and Reform

Operations and Functioning of National Lottery: Discussion

2:15 pm

Mr. Dermot Griffin:

As in any other sector, the online channel is important and players expect to have it. They expect to be able, if they want to do so, to go into their local shop to buy, but they also expect, on a rainy Wednesday night, to see an advertisement on television at 7.30 p.m. and know what the lotto jackpot is, for example, as is the case tonight, €6.5 million, and that they do not have to get into their car to drive down to their local shop to play. They want to have the ability to be able to play on their desktop, laptop or phone and we have to give them this. What we have found with players who move online is they tend to become multichannel players.

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