Mr. Martin Gallagher:

That is an issue we are currently considering as an organisation. I am sure members are aware that my company, Clonmel Healthcare, has been running the "I Trust" campaign through radio and other media. My colleagues in Teva also alluded to running education campaigns. As individual companies, we have worked closely with doctors and, in particular, pharmacists. It is at the face-to-face point where medication is handed over that the discussion appears to take place. We are trying to build a campaign around the idea of trust. Putting my Clonmel hat on for a moment, we have been very mindful of this issue. The APMI is also in the process of addressing it, because certain changes are coming down the line for us.